How Can I Sell on Facebook Marketplace?
Would you love me to show you how to sell on Facebook? As we all know it, Facebook is one of the most popular social network platforms allowing users to connect with friends, families, loved ones, etc.
However, over the years, Facebook has grown from just a platform to connect to a platform where people can buy and sell.
This was made possible through the various Facebook buy and sell groups.
However, to simplify the buying and selling process on Facebook and provide more reach and a better buying and selling platform, Facebook recently launched its marketplace to the public.
The Facebook marketplace is like that of eBay, Amazon, etc.; however, Facebook owns this one and can easily be set up right from your existing account. Buying and selling on the Facebook marketplace is free.
Before selling your item on Marketplace, it is encouraging to review and adhere to the Facebook Commerce Policies to understand what items can and can’t be sold on Facebook. Violating these policies could attract a penalty, including getting banned from the Marketplace.
If you are new to the marketplace and want to begin selling on the Facebook marketplace, here is a detailed step-by-step guide to selling on Facebook Marketplace
Things You Cannot Sell on Facebook Marketplace
Before we show you how to sell on the Facebook marketplace, you need to know what you cannot sell on the Facebook marketplace.
See Things You Can’t Sell
Some examples of items that are not allowed include:
- Digital products or subscriptions
- Weapons, ammunition or explosives
- Illegal, prescription or recreational drugs
- Tobacco products and related products
- Unsafe supplements
- Adult products and services
- Gambling services
- Real, virtual or fake currency
- Counterfeit, illegal or stolen items
The items and services below can only be sold with written permission from Facebook. They include
- Event tickets: You can not sell event tickets without prior written permission from Facebook
- Gift cards: You can not sell digital or physical gift cards without prior written permission from Facebook
How to Sell on Facebook Marketplace
Selling an item in Facebook Marketplace allows you to create a public listing that anyone on and off Facebook can see.
This includes people on Marketplace, News Feed, Facebook search, Facebook groups, search engines and other places on or off Facebook. In addition, you can post your listings to any buy-and-sell-groups you’re a member of.
To sell on Facebook Marketplace, you must post your item. Follow the process below to begin.
1. Enter the marketplace
The first step to selling on Marketplace is logging into your Facebook account. If you don’t have a Facebook account, you can create one here.
When you log in to Facebook, you will see a ‘shop’ icon like the one in the screenshot below. If this is your first time, Facebook will alert you to this. Click the icon to proceed.
After you click the Facebook shop icon, you will be shown more information from Facebook before proceeding further.
2. Add a photo
Next, you will be prompted to add a photo of the item you want to sell. Unlike other online marketplaces, Facebook does not charge for adding multiple photos to your listings.
Make sure your photos are clear. Add as many photos as possible, provided they are relevant to the listing.
Also, ensure not to use photos of the items you don’t own or you did not take yourself. Buyers may know that the photo is not taken by you or was taken from another site.
3. Add a title
Next, Facebook will ask you to enter a title. Ensure your title is short and clearly states what you are selling. Facebook imposes a 100-character limit on the title.
4. Add a description
You will be prompted to add a description for your item at this point. Try to include as much detail as possible about your item.
It is not a must to add a description to your listing; however, adding a description will help you build trust with potential buyers, which will likely get you more offers and help you sell your items even faster.
When writing a description it is essential to consider the likely questions potential buyers would ask you concerning the listing, then try as much as possible to write a description that will answer those questions.
In your description, include the item’s history, the current condition, and any other truthful information that may help you make the sale faster.
5. Add a price
Facebook will prompt you to add a price for the item you are listing. The price will be displayed in your local currency; you can edit your price later.
Also, consider the original purchase price, the item’s condition, and the competitive price when adding a price.
I mean that before you add a price, search the marketplace for similar items to see your competitors’ price. Doing so will guide you to add a competitive price to your listing.
You can also indicate “OBO,” which stands for “Or Best Offer”, to indicate that you are willing to accept lower offers. Potential buyers may want to negotiate the price with you.
Hence, if the price you are adding is not negotiable, say the price is firm.
6. Add location
The next thing you want to do, having supplied the above information, is to add a Location. Choose the location where you want your listing to be seen.
7. Choose a Category
After adding a location, you need to pick a category which your listing falls under. There are about 30 categories to choose from when creating a listing on Facebook MarketplaceExamples are Tools, Toys & Games, Furniture, Baby & Children, Vehicles, Rentals, etc.
Selecting the relevant category for your item will help people find your item quickly.
If you have followed the above process carefully, your Facebook listing will be successfully set, and you will be live on the Facebook marketplace so people can see it.
Also, you will be taken to your items management area, where you can communicate with potential buyers and edit your items.
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